Area B, a company that has numerous beachwear and underwear licenses in its portfolio, has acquired the license for the new Freddy beachwear line. From the collaboration comes a line made up of about 200 items for men and women, which include not only swimwear and out-of-water costumes, but also t-shirts, beach towels and bathrobes.
An accurate project, and careful research in the attention to detail and quality of fabrics, has led to the creation of a line with a sporty and full color style.
This is precisely the dominant theme: color. The new collection offers a wide choice of different chromatic shades, proposing models both in plain colors and with prints, always remaining within a simple and classic style.
This collection will debut in spring summer 2024, and will be distributed worldwide, particularly in the brand’s main business markets such as Italy, Germany, the United States, Australia and Japan.
The never banal practicality and comfort sought by Freddy, the colors and decorations of the new collection will be reflected in the beachwear, a similar but new world to the Brand. This is how Area B comes into play which, thanks to its many years of experience in the sector, ensures the success of an excellent and refined product.
Carlo Freddi, entrepreneur and founder of Freddy since 1976, to make his debut in the beachwear segment, chooses Area B which boasts a great and proven experience in this field.