Underwear and beachwear specialist Area B has signed a five-year contract with Palm Angels for the creation, production and distribution of the brand’s men’s and women’s underwear for the Emea territory. With over 20 years of experience, the Italian company led by Federico Venturato is responsible for the production and distribution of beachwear, underwear and sportswear for internationally renowned brands.
Product distribution will start next January allowing both players to reach new markets, activate key players and offer consumers high quality products at an affordable price. Palm Angels recently moved from Ngg to Bluestar Alliance, a New York-based company specialising in brand management and marketing, which already owns Off-White.