Area B, beachwear producer for a lot of luxury brands, has achieved the license for the
new beachwear line of Aspesi. The collaboration will be composed by a collection of
about 50 items, including swimwear for men and women.
Rigorous research in details and in the quality of fabrics and materials, has drove the creation of a line with a minimal and sophisticated style.
The partnership will start with the Spring Summer 2023 collection and it will be distributed worldwide, particularly in the brand’s main business markets such as Italy, Spain, Germany, United States, Scandinavia and Japan.
The timeless elegance researched by Aspesi, colors and silhouettes of the ready-to-wear collection will be reflected also in the beachwear line, a world that is alike but also new to the Brand. That’s why Aspesi chose Area B , that thanks to its many years of experience in the sector , it will ensure the success of an excellent product.
Simona Clemenza, CEO of Aspesi: ”The agreement with Area B follows the license signed for kidswear in 2021 and allows ASPESI to consolidate its business in market segments that are rather familiar but not yet covered, entrusting the development of such a specific category to lending partner with a vertical knowledge in the sector”.
Federico Venturato, CEO of Area B, is particularly pleased with this new collaboration as this for the company is a new opportunity to grow and to expand. ”We’re particularly proud to sign this new partnership with ASPESI. This licensing agreement will allow us on contributing to expand the brand’s beachwear line”.