Marella dives with Area B in the beachwear segment. The Max Mara Group’s fashion brand has chosen the historic specialized player for the production and distribution of Marella Beachwear, the brand’s first license and the first water and off-water collection that marks Marella’s entry into this specialized distribution segment. The Padua-based company, already a partner […]

Underwear and beachwear specialist Area B has signed a five-year contract with Palm Angels for the creation, production and distribution of the brand’s men’s and women’s underwear for the Emea territory. With over 20 years of experience, the Italian company led by Federico Venturato is responsible for the production and distribution of beachwear, underwear and […]

UNDER PLEIN SUN: Philipp Plein is adding yet another brick to its lifestyle-leaning fashion business. The company said Thursday it has inked a licensing agreement with Area B for the design, production and global distribution of Philipp Plein-branded beachwear for men and women. Although the brand did show some beachwear designed and produced in-house in the past, the […]

Area B, a company that has numerous beachwear and underwear licenses in its portfolio, has acquired the license for the new Freddy beachwear line. From the collaboration comes a line made up of about 200 items for men and women, which include not only swimwear and out-of-water costumes, but also t-shirts, beach towels and bathrobes. […]

This year Area B decided to participate in the world’s largest beachwear fashion show: the SWIMSHOW FESTIVAL in Miami, in its 41st edition, from 8 to 10 July. SwimShow is recognised as the leading platform for the swimwear industry worldwide. As the industry’s most celebrated and established trade show, it is a global gathering where […]

CLO is the leading software in the fashion sector for the 3D design of clothing, upholstery and leather goods. It allows fashion companies to revolutionize the entire product development process. Thanks to CLO it is possible to design 3D garments, bags and accessories, drastically reducing prototyping times and costs. The adoption of CLO and digital tailoring has proven to […]

Area B, beachwear producer for a lot of luxury brands, has achieved the license for the new beachwear line of Aspesi. The collaboration will be composed by a collection of about 50 items, including swimwear for men and women. Rigorous research in details and in the quality of fabrics and materials, has drove the creation […]